The power of a blog.

The BBC’s Robert Peston popularity has increased this week with his almost real-time blog updates running alongside market events in the city and the effect of government decisions.

Whilst watching RBS almost flat line yesterday on the excellent Google finance pages, I notice a few blogs slamming Mr Peston and his comments for market conditions.

Now, that has prompted me to post this response.

The fact that the BBC has chosen to seamlessly integrate Robert Pestons blog into their award winning global website has cause confusion I think.

Robert Peston’s blog is being taken as professional news broadcasts when clearly they are simply the opinion of an individual who is blogging and receiving comments which make his post living ‘unfinished’ articles.

He blogged recently that Sir Fred the shred approached Flash Gordon before the allocation of the bail out was announced and immediate wipe tens of millions off the value of RBS. I don’t believe he is accountable for that. The traders who digest information with little accuracy are clearly at fault.

Similarly, when CNN picked up the blog that started the rumour of a Steve Jobs heart attack immediately affected Apple’s share price.

It is important that we continue to understand the uses of web 2.0 components and ensure that the usage is somehow guided. Its easy to understand how email became so popular that it became abusive, offensive and dangerous in the wrong hands.

Blogs too are following this trend, because of the simplicity and speed.

So how can we rely on the accuracy of the information when so much of it is available and increasingly consumed?

The wisdom of crowds?  Comments please.

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Same old problems.

I remember back in the late 1990s I worked on a project for GE to deploy Microsoft Exchange. GE at the time made a corporate decision to deploy a single messaging platform throughout the globe to overcome what they saw as a business communication problem. They used the analogy of a representative from GE Plastics walking past the representative from GE Lighting in the corridors of General Motors or Chrysler not knowing that they were both working for the same company with the same client and not being able to share any information. They believed that working together Plastics and Lighting could benefit the customer as well as GE. The case was compelling and the sponsorship of a single messaging platform came from the top, it had Jack Welch’s buy-in!

Reading Andrew McAfee’s post today I was reminded of this age and it occurred to me that we are still trying to solve this problem but this time the technology is Enterprise 2.0 and the use of Wikis and Blogs in a bid to reduce the use of email.

His students responses, in my view, are right on the button and his dissection of the responses make perfect sense. They mention cases where Wikis and Blogs can improve the collaboration between diverse businesses and teams within many different organisations, they highlight how collaboration and knowledge sharing can improve business processes, but I still can’t help thinking that whilst technology is evolving and we have new problems to solve, we’ve not fixed the problems that existed all those years ago.

Looking at it from another point of view, maybe we are solving the problem, but in stages. Email was the first step, but we are far from finished.