Go Global not regional.

Whilst many organisations have accepted globalisation and embraced it to create many more opportunities, it seems Apple are trying to do things differently.

Region encoding DVDs piss me off.  There is very little justification for it.  It’s another obstacle that is overcome with simply technology hacks.

To my point…Apple have announced they are launching the iPhone in the US ONLY on AT&T and it will not be able to be unlocked or switched to other providers.  So Europeans and Asians wanting to be one of the first to own one will either have to wait until local providers take it on OR put up with a over priced roaming device (unlikely).

Why?  Why are you doing this Apple?  I’m sure there is a business strategy that will provide Apple with the target market and the financial rewards, BUT it can work to their advantage if they launched worldwide at the same time, surely. 

I realise that some of the delay is caused by the telco providers, especially due to the fact that the device is a Wi-fi device capable of destroying their business model with VoIP, but that’s a threat they need to overcome and turn into an opportunity.

Very soon, I’m sure, there will be a method of unlocking a US iPhone very soon.  So why not avoid this and go global at day one?


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